Many business owners believe social media marketing to be all there is to digital marketing, when in fact, social media is only one facet of marketing online. A very powerful channel for generating ROI is pay per click marketing, or PPC. PPC campaigns are designed to convey short, impactful messages with a direct call-to-action, prompting target audiences to take quick buying decisions.
A brand is not just a company tagline or a logo. Branding in marketing is the art of placing, in the audiences’ minds, an image of a company’s core values and services. Continue reading “Defining the Objectives of Branding”
Business owners looking to make an impact need to take account a few complications unique to the Malaysian market. Malaysia is made up of 3 main races and many tribes, each of which has its own dialect and customs. Continue reading “Demographic Challenges”
The first step in a social media marketing plan is to create a strong profile for a product or business, creating a good first impression in the minds of viewers as to the brand being marketed. Continue reading “Building a Strong Image”
Social media marketing is used today not only for effectively reaching out to larger target audiences but also for other varied purposes such as providing customer support, interacting with customers, generating sales leads and building online communities. Frequently, social media marketing focuses on creating awareness about a company, without directly engaging in sales or brand promotion.
Continue reading “Various Purposes of Social Media Marketing”
Online advertising in Malaysia is a hundred-million-dollar industry and one that allows business owners the opportunity to reach and influence target audiences across multiple touch points. Online advertising is a multi-faceted area spanning diverse options such as email marketing, website design, search engine optimization, pay-per-click advertising and advertisements on social media, to name a few.
Continue reading “Types of Online Advertising and Business Needs”
Those in the business know that for a successful advertising campaign, or brand positioning strategy, design is everything. Design in Malaysia, though still in its infancy, has already become a hugely competitive line of business, with agencies investing in enormous amounts of research for any design undertaking. A superior design tells the story of the company it represents.
A business owner’s needs can be varied; for example, a fairly new business might require a brand identity with a new logo to be designed, whereas a slightly older business would probably benefit from a strategic advertising campaign, or a fresh new look for its products. Continue reading “Business Design Needs and Solutions Offered”
