Voice Search and Digital Assistants
By far, digital marketing has seen one of its biggest hits with voice-enabled devices such as Google Assistant and Amazon’s Alexa. Also trending are voice searches and voice-enabled commands that websites have begun to incorporate as part of their marketing strategies. Like it or not, voice search is here to stay. Continue reading “Digital Marketing Trends to Watch Out For”
What Successful Brands do Differently
Very often, success in terms of branding in marketing is a result of a business’ willingness to take some risks with its identity. In cases where the company is an established one with a trusted brand identity, the risk can be very great. However, with a good brand agency in Malaysia, many companies have managed to pull it off and re-brand themselves with a new identity in line with audience interests and expectations. Continue reading “Making Your Brand Stand Out”
Knowing your Target Audience
In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy. Continue reading “The Makings of a Good Advertising Strategy”
Shifting Trends in Ad Spending
Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift. Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular. Continue reading “The Impact of Social Media Agencies”
Challenges of Marketing on Social Media
Marketers see social media as a double-edged sword – each new platform is a potentially new area from which to market from, but also is a potentially new distraction for a user. With the average Malaysian having close to five different social media accounts, what this means is that users sift through massive amounts of content throughout the day. Continue reading “Malaysia’s Social Media Phenomenon”
Trending Now: Mobile-First Online Advertising
The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game. Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment. This is largely due to the mobile-related demographics in Malaysia. Continue reading “Online Advertising Trends in Malaysia”
Good Design and its Value
Thanks to two prevalent trends – the popularity of social media, and the use of the smartphone for browsing, design has now become embedded in the Malaysian culture. Continue reading “The Impact of Design in Malaysia”
Standing out from among the Crowd
Design in Malaysia is more than just graphic design; good design is all about a business effectively communicating with its audience to inform, engage with, and eventually convince customers to take the desired action. Continue reading “Creating a Lasting Impression with Good Design”
