Small and medium-sized Malaysian businesses looking to make headway amidst the sea of competition they face, need to pay close attention to branding. Here are a few things to know about branding in Malaysia.
Continue reading “What Branding Means to Malaysian Businesses”
Having a unique brand directly impacts the sales rates and business growth of an organization. While brand recognition relates to your target audience understanding the meaning behind your company’s logo, slogan, and name, brand awareness precedes it by letting your audiences know that you exist. In fact, it is the foundation of a branding campaign on which the entire narrative rests.
Continue reading “Why is Brand Awareness Important to Grow Your Business?”
