{"id":1165,"date":"2019-04-22T11:58:25","date_gmt":"2019-04-22T11:58:25","guid":{"rendered":"https:\/\/blog.youmostudio.com\/?p=1165"},"modified":"2019-04-22T11:58:26","modified_gmt":"2019-04-22T11:58:26","slug":"advertising-trends-you-need-to-know-in-malaysia","status":"publish","type":"post","link":"https:\/\/youmostudio.com\/blog\/advertising-trends-you-need-to-know-in-malaysia\/","title":{"rendered":"Advertising Trends you Need to Know in Malaysia"},"content":{"rendered":"

Aiming to be the Best<\/strong><\/p>\n

Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.<\/p>\n

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\"advertising<\/p>\n

With over two-thirds of the Malaysian population spending up to four hours online, it follows that advertising in Malaysia is a serious business, with companies vying for attention in the narrow space of social media.\u00a0 There is a huge focus therefore on Google and Facebook advertisements, these two companies making up the biggest slice of the advertising pie.\u00a0 Another trend seen everywhere is voice search, VR and augmentation having opened up a plethora of application opportunities.\u00a0 And finally, user engagement through video content via YouTube is a sure-fire way to capture audience attention, commanding an impressive 80% of all internet content.<\/p>\n

The Importance of being Legally Compliant <\/strong><\/p>\n

Malaysian companies, along with those elsewhere in the world, have woken up to the awareness of data privacy and protection.\u00a0 Ensuring legal compliance is slowly becoming a norm for all agencies providing advertising services in Malaysia, ensuring data security in accordance with GDPR laws.\u00a0 It is a good indication for the advertising industry in Malaysia, and a step in the right direction for the future of advertising in the country.\u00a0 By ensuring legal compliance with its advertisements, Malaysian companies can ensure that they are in fact targeting the right kind of audience, which works to the benefit of both the business and the consumer.<\/p>\n

Digital Advertising: The Biggest Player<\/strong><\/p>\n

Spending in digital advertising in Malaysia<\/a> is estimated to amount to over $300 million in the year 2019, with the largest segment coming from social media advertising.\u00a0 Other areas of ad spending include classified, video advertising, banner advertising and search advertising, all of which are used extensively in Malaysia by local businesses.\u00a0 By 2020, digital advertising spend in Malaysia is estimated to be approximately 26% of the total media ad spend in the country.<\/p>\n

Rising GDP and income levels have led to an increased affordability of content, fueling the growth of various advertising avenues.\u00a0 Extravagant product launches, once a Singapore feature, are now seen frequently in Malaysia as well.\u00a0 Advertising in Malaysia has never been this exciting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aiming to be the Best Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[16,25,46,64],"_links":{"self":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/1165"}],"collection":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":1,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1167"}],"wp:attachment":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}