{"id":669,"date":"2018-03-12T12:41:36","date_gmt":"2018-03-12T12:41:36","guid":{"rendered":"https:\/\/blog.youmostudio.com\/?p=669"},"modified":"2018-03-12T12:41:36","modified_gmt":"2018-03-12T12:41:36","slug":"need-good-design-malaysia","status":"publish","type":"post","link":"https:\/\/youmostudio.com\/blog\/need-good-design-malaysia\/","title":{"rendered":"The Need for Good Design in Malaysia"},"content":{"rendered":"

Trying to create a brand positioning strategy or an impactful advertising campaign without a good design, is useless.\u00a0 Design is what drives and ensures a converted audience.<\/p>\n

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The Power of Good Design<\/strong><\/p>\n

Many in the advertising or branding business fail to realize just how compelling a good design can be.\u00a0 Design is the dynamite without which even the most masterfully created campaign will fall flat.\u00a0 Design takes a carefully put-together combination of text, graphics, animation, colour and so on, and combines it with insight obtained from research into demographics (age, income group, ethnicity) to ensure the absolute success of the advertisement or branding strategy.\u00a0 When people are able to remember what the advertisement intended to communicate, and are able to relate to it, that points to the excellent design behind the advertisement.\u00a0 Design in Malaysia<\/a> makes a product or brand stand out, over and above the noise of its competitors.<\/p>\n

How to Identify Good Design<\/strong><\/p>\n

Whether it\u2019s design for an advertisement campaign, logo or product packaging, a company offering designing services always follows a few fundamental principles.\u00a0 Something that looks<\/em> good doesn\u2019t ensure the effectiveness of the solution.\u00a0 However snazzy a design looks, if it doesn\u2019t solve the essential problem of the client, it is of no use.\u00a0 Secondly, does it appeal to the target audience?\u00a0 Good designers must ensure that their product, or strategy is able to grab the attention of the intended audience.\u00a0 Also, very importantly, good design in Malaysia means not subjecting your audience to information overload.\u00a0 Some of the best designs are minimalistic ones, focusing on one central theme, and avoiding the urge to overcrowd.<\/p>\n

Design Takes Collaboration<\/strong><\/p>\n

Companies offering design services usually have multiple teams working together to create a single solution.\u00a0 A design is the collaborative effort of skilled professionals like graphic designers, copywriters, animators, photographers, illustrators and so on.\u00a0 In the case of branding strategy, building a design involves people with experience in different kinds of media, such as online, print or TV.\u00a0 Researchers studying the demographics of the target audience also play a big role in the design of a campaign.<\/p>\n

Good design is invisible.\u00a0 The purpose of design is to tell the story of its brand, or product, or to communicate a message in a powerful way.\u00a0 When an audience sees the product or the message more than the actual design, then the design is deemed to be a success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trying to create a brand positioning strategy or an impactful advertising campaign without a good design, is useless.\u00a0 Design is what drives and ensures a converted audience.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/669"}],"collection":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":1,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions\/671"}],"wp:attachment":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}