{"id":819,"date":"2018-08-22T04:26:24","date_gmt":"2018-08-22T04:26:24","guid":{"rendered":"https:\/\/blog.youmostudio.com\/?p=819"},"modified":"2019-02-11T05:51:21","modified_gmt":"2019-02-11T05:51:21","slug":"getting-social-media-marketing-malaysia","status":"publish","type":"post","link":"https:\/\/youmostudio.com\/blog\/getting-social-media-marketing-malaysia\/","title":{"rendered":"Getting the Most out of Social Media Marketing in Malaysia"},"content":{"rendered":"

Creating a Buzz on Social Media<\/strong><\/p>\n

It is an exciting time to be part of the social media scene in Malaysia.\u00a0 Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences.\u00a0 Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces.\u00a0 With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia<\/a> has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram.\u00a0 Leveraging the buzz created around these social media giants is a smart move for many businesses seeking to make a strong digital presence and influence buyer decisions.<\/p>\n

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Expect More of the Unexpected<\/strong><\/p>\n

Going by what is trending on social media platforms at present, it seems that expecting the unexpected is the norm.\u00a0 An example of this is Instagram\u2019s Stories.\u00a0 Along with Instagram Stories, the social media giant also released a slew of unexpected features, such as Boomerang and Superzoom, sosocial media marketing experts are keeping their eyes peeled for the next unexpected trend on social media.\u00a0 Major trends through the previous year indicated a year of live video, chatbots and other forms of AI, ephemeral content and other such exciting features that every social media marketing agency in Malaysia has been quick to cash into.<\/p>\n

Monitoring ROI Through Social Media Metrics<\/strong><\/p>\n

The advantage that comes from social media marketing campaigns being digitally hosted is that the effectiveness of these campaigns can be readily determined through a bunch of powerful ROI metrics.\u00a0 Some of the ROI metrics worth measuring are engagement rate, reach, click-through rate (CTR) and bounce rate.\u00a0 Some best practices to follow in order to achieve social ROI are to set clear business goals and keep a close watch on investments made in social media marketing.<\/p>\n

Ultimately, what creates a winning social media marketing campaign is not metrics, nor impressive features, nor even the social media platforms themselves; winning campaigns are about compelling messages, which prove yet again, that no matter the platform, mechanism or metric, content is still king.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating a Buzz on Social Media It is an exciting time to be part of the social media scene in Malaysia.\u00a0 Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences.\u00a0 Social media platforms are constantly trying to outdo each other in terms … Continue reading “Getting the Most out of Social Media Marketing in Malaysia”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[31,12,48],"_links":{"self":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/819"}],"collection":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":2,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions\/1059"}],"wp:attachment":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}