{"id":915,"date":"2018-10-18T12:05:31","date_gmt":"2018-10-18T12:05:31","guid":{"rendered":"https:\/\/blog.youmostudio.com\/?p=915"},"modified":"2019-02-11T05:39:56","modified_gmt":"2019-02-11T05:39:56","slug":"online-advertising-trends-malaysia","status":"publish","type":"post","link":"https:\/\/youmostudio.com\/blog\/online-advertising-trends-malaysia\/","title":{"rendered":"Online Advertising Trends in Malaysia"},"content":{"rendered":"<p><strong>Trending Now: Mobile-First Online Advertising<\/strong><\/p>\n<p>The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game.\u00a0 Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment.\u00a0 This is largely due to the mobile-related demographics in Malaysia. <!--more-->Malaysians spend anywhere between three to five hours on their smartphones every day.\u00a0 The biggest chunk among these users is the millennials, who are a powerful segment of users in terms of influencing other consumers.\u00a0 As a recent survey noted, almost 15% of millennials rely on their smartphones to meet all of their online activities; this astounding figure begs for more emphasis on mobile-first <a href=\"https:\/\/www.youmostudio.com\/advertising-in-malaysia.html\">online advertising<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-916\" title=\"Online Advertising\" src=\"https:\/\/blog.youmostudio.com\/wp-content\/uploads\/2018\/10\/advertising.png\" alt=\"advertising\" width=\"400\" height=\"194\" srcset=\"https:\/\/youmostudio.com\/blog\/wp-content\/uploads\/2018\/10\/advertising.png 720w, https:\/\/youmostudio.com\/blog\/wp-content\/uploads\/2018\/10\/advertising-300x146.png 300w\" sizes=\"(max-width: 400px) 85vw, 400px\" \/><\/p>\n<p><!--more--><\/p>\n<p><strong>Personalization is Key<\/strong><\/p>\n<p>In the age where companies vie with each other for the target audience\u2019s attention, it is no longer the company with the boldest campaign that wins.\u00a0 Online advertising in Malaysia recognizes that in order to retain a potential customer\u2019s attention and win their loyalty, personalization has to play a key role.\u00a0 Faced with constant information overload, audiences are increasingly turning to content that engages with them at a personal level.\u00a0 Informative and intuitive content is the result of advertising services where design houses have gone through great lengths to study what makes an audience tick, and what ticks them off.\u00a0 The result is highly personalized advertising that is able to predict, through AI, what a user\u2019s preferences are, and engage with the user like never before.<\/p>\n<p><strong>Video is Still King<\/strong><\/p>\n<p>The KYC (know your customer) approach to marketing has revealed that audiences largely prefer video content as opposed to text.\u00a0 Marketers are using this demographic to build crisp and highly-engaging video content that conveys to audiences in five minutes what they would take ten minutes otherwise, to read.\u00a0 The power of video content is well-known.\u00a0 Surveys have indicated that adding video content boosts buying chances by a staggering 35%.\u00a0 In addition, people are more likely to share a video than text.\u00a0 Using video as the prime online advertising in Malaysia, businesses can educate and engage with their audiences far more powerfully than with text-based advertising.<\/p>\n<p>With well-crafted content, mobile-first marketing and personalization, Malaysian businesses are all set to conquer the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trending Now: Mobile-First Online Advertising The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game.\u00a0 Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment.\u00a0 This is largely due to the mobile-related demographics in Malaysia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[34,16],"_links":{"self":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/915"}],"collection":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/comments?post=915"}],"version-history":[{"count":2,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/915\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/posts\/915\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/media?parent=915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/categories?post=915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/youmostudio.com\/blog\/wp-json\/wp\/v2\/tags?post=915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}